Business Mailing List Tips Name/Address/Phone/Zip Code By Direct ...

By NNT Featured Publications- June 9, 2011

www.BusinessListPro.com

Don?t waste money on your next direct mail or email list campaign.? 5 Tips from CEO Jeff Rutowski

Are you getting the results you need and expect from your direct marketing campaign?? Direct marketers spent over $170 million in 2008.? Sadly, many, many of those millions were wasted because too many companies don?t understand the most basic steps of marketing.

Your number one objective?the only objective for any marketing campaign is to sell your product or service.? You can have the most beautiful 5-color brochure ever designed, use the most sophisticated email blast software available, or buy the most up-to-date email list or direct mail list but if you do not follow these 5 guidelines you will be sure to fail.

Here are the 5 Business Mailing List Tips that every direct marketer must follow for a successful marketing campaign:

• Write fantastic sales copy that is 100% focused on your customer. Focus your sales copy on your customer?their needs, their wants, and their fears.? Look at your direct mail marketing piece.? If it?s talking about your business, chances are you are wasting your marketing money.
• Tell your customer exactly how they will benefit (or avoid disaster) when they buy your product. You must tell your customer in direct, plain language about the benefits that THEY will receive when they buy your product or service.? They don?t care if you?re selling the best widget in the world.? They do care that your widget will protect them from the dreaded widget-killer.
• Be sure to include a Call To Action in your sales copy. You must deliver a Call to Action.? Tell them to ?Order Now,? ?Get Started,? or ?CALL NOW, operators are standing by.?? Visit our website now at www.businesslistpro.com.? Come to our store now.
• Be sure that your customer knows how to reach you. Be absolutely sure that your prospect knows how to reach you or how to purchase your product.? Include your phone number, your address, your web address, your email address.? You?d be surprised how many people don?t do this.? I am always amazed at how many websites that I visit and I can?t figure out how to buy the product.
• Deliver outstanding products or services. You can have the best marketing in the world that scares the life out of people and has them knocking down your doors, jamming your phone lines, or swamping your server with inquiries but if they get to your store and the shelves are empty, your product is on backorder, or it doesn?t do what it says it does, or your sales people are rude or not helpful or unavailable, then, you?ve wasted your money.

www.BusinessListPro.com

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Source: http://www.nationalnewstoday.com/business-and-career/business-mailing-list-tips-nameaddressphonezip-code-by-direct-mail-marketing-expert-jeff-rutowski.php

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