Friday, November 9, 2012

Biology in Science Fiction: Free Friday Flick: Rendezvous with ...

This week's recommended free movie is a short film inspired by Arthur C. Clarke's novel Rendezvous with Rama. The movie was a student project by Aaron M. Ross, who is now lighting director at Blue Sky Studios. He has gone on to work on visual effects on a number of animated movies, including Horton Hears a Who! and the Ice Age sequels.

Rendezvous with Rama - NYU 2001 from Aaron Ross on Vimeo.


The short "trailer" for a Rendezvous with Rama movie is a mix of live action and computer graphics. In the video showing how the film was created, you can see how Ross used actors attached to cables acting in front of a green screen to simulate the low gravity environment aboard Rama.
The short only covers the first part of the story, where a team of astronauts and scientists is sent to explore a mysterious massive cylindrical object travellng through our solar system.

This will have to satisfy fans until the long-discussed Morgan Freeman feature-length film?of Rendezvous with Rama is actually made. Freeman has stated as recently as last February that he still intends for that to happen.

I would love to see a well-done movie version of the story. I think that special effect technology could actually capture the vast interior living space inside the?cylinder, the circular sea, and the variety of "biots" that live and work there.?But in Hollywood, it seems there's no guarantee a movie will be made until it's finished and scheduled for release - and maybe not even then.

Image: Artist's depiction of the interior of Rama at Wikimedia Commons. Original uploader was Monomorphic at en.wikipedia Released into the public domain by the artist.

Source: http://blog.sciencefictionbiology.com/2012/11/free-friday-flick-rendezvous-with-rama.html

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Pulse 3.0 update for iOS and Android brings new design, better search and more

Pulse 30 update to iOS and Android brings new design and features

Pulse might have launched that browser-based app back in August, but most of its customers still use its mobile app. Lucky for them, both iOS and Android versions of the app have been updated to Pulse 3.0. The update promises a sleeker and more user-friendly interface, along with a new category sidebar, a search feature that lets you cull news from a wider variety of sources (from Tumblr, Youtube, Reddit, Facebook, Google, Flickr and Blekko just to name a few), infinite scrolling, and unlimited pages. The new iOS app is now universal and can be used across all iOS devices -- previous versions were divided into iPhone and iPad camps. On the Android side, users get a redesigned Pulse widget that displays top stories in a resizable view. Customizable notifications on both platforms will ensure you always stay on top of the news -- perhaps now you can finally score a win at your favorite pub's quiz night.

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Pulse 3.0 update for iOS and Android brings new design, better search and more originally appeared on Engadget on Fri, 09 Nov 2012 02:15:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/11/09/pulse-3-0-update/

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Lagerfeld says Ghesquiere with Arnault "not bad idea"

PARIS (Reuters) - Star designer Karl Lagerfeld said the departure of Nicolas Ghesquiere from Balenciaga as artistic director to create his own brand with backing from LVMH's Bernard Arnault would "not be a bad idea" as the group owned many old labels.

"Perhaps Nicolas wants to have his own label, which is not a bad idea," Lagerfeld told Reuters in an interview on Thursday.

"And it would not be a bad idea if somebody such as Bernard Arnault would invest in a new label because there are so many old labels (within the LVMH group)," Lagerfeld said about the chief executive of the world's biggest luxury group.

PPR, the French group which owns Balenciaga, shocked the fashion world by announcing this week the departure of Ghesquiere, who had been with the brand since 1997 and was the main architect of its revival.

The International Herald Tribune reported this week that one option for Ghesquiere was to create his own brand with the backing of Arnault, who controls LVMH, the world's biggest luxury group, which owns many fashion brands including Louis Vuitton, Fendi and Celine.

Founded by Cristobal Balenciaga in 1919, his eponymous brand thrived until the late 1960s and then lay dormant until Ghesquiere took over as designer. The brand started to expand worldwide after PPR acquired it in 2001.

Balenciaga did not explain Ghesquiere's departure clearly when it made the announcement on Monday but it suggested the designer was longing for a new creative adventure.

Lagerfeld, who runs his own brand on top of working as artistic director for LVMH's Fendi and for privately owned Chanel, said he could not think about the succession.

"We (my team and I) only think in terms of one collection after the next collection," he said. "In fashion, I am very much against projection in the far away future."

Lagerfeld was speaking at the opening of an exhibition at the Grand Palais in Paris of his photos of celebrities themed around Chanel's "little black jacket," who were styled by Carine Roitfeld, former editor of the French Vogue.

The celebrities include artist Yoko Ono, John Lennon's widow, film maker Sofia Coppola and actresses Kirsten Dunst and Milla Jojovich.

"I am happy I can do both fashion and photography because there is a link between the two but it is a link which I refuse to analyze," Lagerfeld said.

PAVLOVSKY

Also present at the exhibition's opening was Bruno Pavlovsky, president of Chanel's fashion division, who like Lagerfeld would not be drawn too long on the subject of the designer's succession.

"Karl is in great shape, I work every day with him and I can assure you that he is doing very well," Pavlovsky said, adding that relations between Chanel and him had always been excellent.

"Of course one day there will be an after-Karl but Karl will have made Chanel so strong, with such strong codes that Chanel will find solutions," Pavlovsky said.

The executive said Chanel, owned by the Wertheimer family, was doing well overall and expected 2012 to be another "good year" in spite of the global downturn which has affected many of its rivals including LVMH, Burberry and Gucci owner PPR.

However, he said the Chinese market was becoming more mature with growth levels in big cities such as Shanghai or Beijing becoming similar to that of European capitals or New York where Chanel has been for decades.

"We are no longer in the 20-30 percent growth levels we had seen (in previous years in China)," he said. "It can be more than 10 percent," he said, referring to growth levels in big European cities.

Pavlovsky said Chanel planned to finish the year with 10 boutiques in China and 182 globally.

(Reporting by Astrid Wendlandt; Editing by Phil Berlowitz)

Source: http://news.yahoo.com/lagerfeld-says-ghesquiere-arnault-not-bad-idea-205109948.html

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Thursday, November 1, 2012

The Power of SEO in Marketing a Small Business

With the current model of the Internet, SEO has become a staple for small businesses. Every small business needs people to start generating revenue, but the majority of cities do not offer an extensive audience. The Internet meets this demand for a diverse audience in spades, offering more viewers and potential sales than any single company could ever hope to exhaust.

The Internet has more than enough profit to go around, making it a crucial tool for businesses of all sizes. Why would companies like McDonald?s and Coca-Cola invest heavily in online advertising if there was nothing to be gained?

Having an online connection to businesses is absolute crucial for modern customers and clients. It has effectively dampened the monopoly of location that high-budget companies have the ability to exercise on smaller communities. With an online presence, a company can not only target local views, but they may also target state, national and international customers. The Internet continues to grow each year, and as it does, the potential for profit grows with it.

Search Engine Optimization (SEO) is the ideal route for small businesses to take in the initial stages of developing a web presence. SEO is a very easy process that doesn?t require an extensive level of knowledge for a basic proficiency. What?s more is that there are thousands of excellent sites that provide insight on how to approach SEO, as well as strategies for small businesses to maximize their gains. There?s no excuse for a small business to ignore taking the basic steps necessary to drastically grow their online presence.

When someone searches online, they tend to be looking for what they want or need. Not only this, but search engines record and measure the data of who is searching for what, how frequently they are searching for it, and in some cases, their general demographic. This level of analytic power allows companies to not only hone their online performance but their offline performance as well.

Aside from this level of analytic power, SEO is extremely diverse in its ability to generate profit. There are a variety of terms to search for that often have little to no competition because they have a small overall search volume. A word that only has 100 searches per month is less attractive to an aggressive SEO strategy because it has a relatively small potential for return. The cumulative result of this is that there are a lot of small search terms that have a huge potential for profit. For every search term that gets 10,000 searches per month, there is a sea of terms with smaller increments of search results that are largely uncontested. This is the easiest window into SEO.?The biggest difference between large terms and small terms is that it can take much longer to start ranking for a large-volume keyword. The ideal strategy involves aggressively dominating low-volume keywords while beginning a long-term approach to large volume terms.

To put the power of SEO into perspective, assume that a site is getting only 1,000 views per month with 20 low-volume keywords. If this site has a single product that returns $10 of profit and they can convert only 1% of these viewers, their SEO efforts are worth $100 per month. This can often be done with under 10 hours of work, and once it?s done, it?s likely to last for a few months to a year. With a little basic maintenance, 20 hours of work could very realistically lead to $1200 in profit in a year, or about $60 per hour. It?s almost absurd that more businesses don?t pursue it.

This guest contribution was submitted by?Jennifer,?on behalf of SEO White Chalk Road, an online marketing company with experts who can help your business achieve a competitive advantage online.?You can also write for us by joining?Cyber World Community.

Source: http://www.esoftload.info/the-power-of-seo-in-marketing-a-small-business

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