Tuesday, July 12, 2011

The Academy of Motion Picture Arts and Sciences to archive Mondo ...

In a major win for movie geeks everywhere, the Academy of Motion Picture Arts and Sciences announced today that it would begin archiving film posters from Mondo, the Alamo Drafthouse's collectible art boutique. One of the first posters to be archived will be Drew Struzan's FRANKENSTEIN. The new poster marks the first collaboration between Mondo and legend Struzan, but I doubt it will be the last. More details on this poster will be revealed soon - follow Mondo's Twitter for news.

The posters will be archived in the Academy's Margaret Herrick Library. The library already includes over 38,000 posters, and the Mondo prints will join those in special climate-controlled vaults. They will also be available for viewing online. The library also includes a stunning 10 million photographs, 300,000 clipping files, 80,000 screenplays, and 32,000 books. Its Beverly Hills location is open to the public four days a week. It is, quite simply, a treasure trove.?You can check out the full press release after the break, along with a few more of my favorite Mondo prints.

ACADEMY LIBRARY AND ALAMO DRAFTHOUSE TO ARCHIVE ART MOVIE POSTERS FROM MONDO

Beverly Hills, CA ? The Academy of Motion Picture Arts and Sciences? Margaret Herrick Library is partnering with the Austin-based Alamo Drafthouse theater chain to archive the company?s growing collection of original film posters designed by contemporary graphic artists. The first group of the Alamo Drafthouse?s Mondo posters arriving at the Herrick will include the latest print, a poster for the classic horror film ?Frankenstein? (1931), created by Drew Struzan.

The Alamo Drafthouse began producing limited-edition silkscreen posters in 2003. Mondo, the company?s art boutique, now produces more than 120 posters annually, and through it prominent artists such as Martin Ansin, Shepard Fairey, Olly Moss, Tyler Stout and Ken Taylor are commissioned to create new art for classic films, as well as alternative posters for contemporary movies such as ?InglouriousBasterds,? ?True Grit? and ?Thor.?

?We are always seeking out the unusual, and the Mondo collection certainly fits the bill,? said the Academy?s graphic arts librarian, Anne Coco. ?We are looking forward to working with the Alamo Drafthouse to ensure that its contribution to the art of movie posters will be around for future generations to appreciate.?

This ongoing gift from the Alamo Drafthouse will be housed along with the Herrick?s existing collection of more than 38,000 movie posters. The posters in the library?s collection are stored in climate-controlled vaults, and are scanned and entered into the library?s online catalog, where they can be viewed by the public.

?We're extremely grateful to the Academy for its interest in archiving Mondo's poster collection,? said Mondo Creative Director Justin Ishmael. ?We're fans of movie art, first and foremost, and to have our artists' work archived alongside some of the classics of movie poster art is an incredible honor."

The Margaret Herrick Library poster collection includes a wide range of works created by noted graphic artists, such as the Stenberg brothers? constructivist poster for ?Man with a Movie Camera? and WiktorGorka?s arresting poster for the Polish release of ?Cabaret.? The library also holds all of the film posters designed by Saul Bass, including his groundbreaking key art for ?The Man with the Golden Arm.?

The Margaret Herrick Library, located in Beverly Hills, is the world?s preeminent cinema research facility. Holdings include more than 10 million photographs, 300,000 clipping files, 80,000 screenplays, 35,000 movie posters and 32,000 books. Devoted to the history and development of the motion picture both as an art form and as an industry, the holdings also include more than 1,000 special collections representing a wide range of giants and legends of moviemaking. The Herrick is open to the public four days a week; it is a non-circulating research facility housed in what was once a water treatment facility in Beverly Hills.

About ALAMO DRAFTHOUSE
The Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United Sates and an online collectible art store. Named ?the best theater in America? by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lover?s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed ?The Geek Telluride? by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse?s collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website. http://drafthouse.com/

About MONDO
Mondo is the Alamo Drafthouse's collectible art boutique, featuring designs from world class artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. Championed for their limited edition screen printed posters, Mondo focuses on bringing art back to movie posters by working with artists such as Olly Moss, Tyler Stout, Martin Ansin, Ken Taylor, Aaron Horkey, Chris Ware, Shepard Fairey, Drew Struzan and others. Besides creating stunning works for beloved classics and contemporary films, Mondo produces prints for featured Alamo Drafthouse events and has worked with filmmakers like Guillermo delToro, Wes Craven, Zack Snyder and Duncan Jones on their "Director's Series" posters.

ABOUT THE ACADEMY
The Academy of Motion Picture Arts and Sciences is the world?s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards?in which the members vote to select the nominees and winners ?the Academy presents a diverse year-round slate of public programs, exhibitions and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.

Source: http://gordonandthewhale.com/the-academy-of-motion-picture-arts-and-sciences-to-archive-mondo-film-posters-new-struzan-frankenstein-print-announced/?utm_source=rss&utm_medium=rss&utm_campaign=the-academy-of-motion-picture-arts-and-sciences-to-archive-mondo-film-posters-new-struzan-frankenstein-print-announced

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