Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The ?Buddy Media For SMBs,? To Expand Into Social Marketing

Up until recently, as far as sales and marketing platforms go, Infusionsoft has been a fairly well-kept secret. Yet, two weeks ago, the company landed $54 million in series C financing from Goldman Sachs, bringing its total funding to $71 million. With this new infusion of capital, the makers of a growing, SaaS sales and marketing automation platform for small businesses are now on track for a potential IPO in the next few years. In his interview with Alex Williams, Infusionsoft CEO Clate Mask said that the team is building "a big, independent company that we hope will be around for decades to come ... we want to be the Intuit for the sales and marketing business of a company."

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