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NEW YORK ? Coca-Cola plans to run its first ad defending the safety of artificial sweeteners on Wednesday, a move that comes as the company looks to stem declining sales of diet soda.
The print ad is set to run in USA Today in the Atlanta area, followed by the Atlanta Journal Constitution on Thursday and the Chicago Tribune next week. It says that diet drinks can help people manage their weight and stresses the scientific evidence showing the safety of aspartame, which is more commonly known under the NutraSweet brand name.
The ad represents the next phase of a campaign Coca-Cola Co. launched in January to push back at critics who blame its sugary drinks for fueling obesity rates. The first wave of ads outlined the company?s commitment to fighting obesity and pointed to the many diet options it offers. Now Coca-Cola is trying to reassure people that those lower-calorie drinks aren?t harmful.
"Coke is trying to get out front and proactively defend these diet sweeteners," said John Sicher, editor of Beverage Digest, which tracks the industry.
The fading popularity of soft drinks in the U.S. has been a long-running trend, given worries that the sugary fizz makes people fat. But more recently, people have been pulling back on diet soda as well, signaling that concerns about soda go beyond weight gain.
In fact, sales of diet sodas are falling at a faster rate than regular sodas in the U.S., according to Beverage Digest. Last year, for example, sales volume for Coke fell 1 percent, while Diet Coke fell 3 percent. Pepsi fell 3.4 percent, while Diet Pepsi fell 6.2 percent.
The declines come even though the Food and Drug Administration says aspartame may be safely used in foods as a sweetener, and the ingredient can be found in a wide array of other type of drinks and foods. The American Cancer Society also notes that most studies using people have found that aspartame is not linked to an increased risk of cancer, including the largest study on the topic.
Still, some feel there may be effects from consuming large quantities of artificial sweeteners over a lifetime that haven?t been detected. Artificial ingredients in general are also falling out of favor as people increasingly move toward organic and natural ingredients.
"Even if (aspartame is) 100 percent safe to use, it?s still problematic from a nutrition standpoint," said Andy Bellatti, a registered dietitian based in Las Vegas who is critical of the food industry?s marketing practices.
Bellatti noted that foods and drinks aren?t good for people just because they don?t have any calories or have been shown to be safe. He added that ingredients such as aspartame only keep people hooked on sweets over more wholesome choices.
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In a nod to the various concerns over artificial sweeteners, Coca-Cola and rival PepsiCo Inc. are also working to come up with a drink that uses natural, low-calorie sweeteners.
This summer, Coca-Cola rolled out a version of its namesake soda sweetened with stevia in Argentina, a smaller market where it can better gauge how the drink performs. Stevia comes from a plant of the same name.
Notably, Coca-Cola?s ad softpedals the fact that it is about artificial sweeteners, a sign that the company wants to be cautious about a sensitive topic. The ad features a picture of two women under the heading "Quality products you can always feel good about," with several paragraphs of text underneath. "Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar," it states.
Caren Pasquale Seckler, vice president of social commitment at Coca-Cola, said the goal is to clear up the confusion around diet sweeteners. She said the company will gauge the response in Atlanta and Chicago before expanding the push.
"This is a beginning and it?s a learning process, but we do have plans to do more," she said.
In the meantime, the broader "Coming Together" campaign that began in January is only part of Coca-Cola?s push to protect its image from a growing chorus of critics.
Earlier this month, for example, the company distributed a fact sheet on aspartame to its bottlers noting that the sweetener is used in thousands of products including gum, pudding and desserts.
The "Skinny on Aspartame" document is also posted on the website of the "Beverage Institute for Health & Wellness," an online resource Coca-Cola set up for health care professionals.
Rhona Applebaum, chief science and health officer at Coca-Cola, said the company plans to increase the free webinars the site provides for registered dietitians and other health care professionals who want to earn continuing education credits to maintain their professional licenses.
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Source: http://www.sltrib.com/sltrib/money/56728950-79/coca-cola-diet-aspartame.html.csp
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In medieval times tapestries were used to commemorate epic battles, document family histories, and even immortalize heroes. These days, artists like Phillip Stearns use them as a physical representations of the digital bits and bytes flowing through our electronic hardware.
Source: http://gizmodo.com/beautiful-tapestries-woven-from-your-computers-raw-dat-1108268840
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(MoneyWatch) Oracle (ORCL) CEO Larry Ellison this week extolled the late Steve Jobs as "our Edison" and an "incredible inventor," suggesting that Apple (AAPL) may never recover from its co-founder's 2011 death.
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Although many people have been involved with Apple's product development over the years, U.S. Patent and Trademark Office records underscore just how important Jobs was to innovation at the company: He is listed on many Apple patents as one of the inventors. And now that he's gone, the number of applications that could turn into granted patents -- and hit products -- is dwindling.
According to USPTO records, Jobs appears as an inventor on 402 patents held by Apple. The most recent one was granted just today, a design patent for an ornamental building panel (for a store, not an iPhone, iPad or other product).
The earliest Apple patent crediting Jobs as an inventor dates to 1980 and is for an ornamental design of a computer. The overwhelming majority of patents Jobs was involved with were design patents, which focus on the physical look of products, although he also contributed to interface designs.
The number of Jobs-contributed applications yet to finish review at the USPTO? is now 34. The oldest of them goes back to Sept. 26, 2002, and is called "method and apparatus for use of rotational user inputs," in which "a rotational user action supplied by a user at a user input device is transformed into linear action with respect to a graphical user interface."
The most recent application was filed more than a year after Jobs died. Its name: "Dynamically Changing Appearances for User Interface Elements During Drag-and-Drop Operations." In other words, icons on a screen could change as you drag and drop them, depending on what you were doing.
Because patent applications are evaluated independently of the date their filed and not all are granted, it's impossible to tell at this point which patent will be Steve Jobs' last.
Source: http://feeds.cbsnews.com/~r/cbsnews/feed/~3/4jC0wBHYWFM/
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TO GOUGE OR NOT?
In the early scramble for 2014 Corvettes, some dealers are demanding $10,000 or more above sticker.
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DETROIT -- Chevrolet dealers preparing for the 2014 Corvette Stingray's arrival in early October face a choice between a short-term windfall and long-term loyalty.
Do they take advantage of feverish early demand for the first Vette redesign in seven years and charge thousands above list price? Or do they score loyalty points with customers by sticking to the sticker?
Some dealers seem ready to risk a little wrath. In a recent post on a Corvette fan message board, an irate customer of a California dealership griped about the price quote he received on a Stingray: "$10K" above sticker.
Because the poster had bought a Volt plug-in hybrid from the same store two years ago, he figured the sales manager wouldn't gouge him on the Stingray. "Needless to say they just lost me and my wife as customers," he fumed.
Price gouging isn't uncommon during the start of buzzed-about launches. In late 2010, some Chevy dealers marked up the Volt by $10,000. Launches of the 2008 Dodge Challenger SRT8 muscle car and the 2000 Chrysler PT Cruiser also commanded prices far above sticker.
The Stringray launch offers especially fertile ground for dealership gouging, given the sports car's fervent fan base, critical acclaim for the redesigned model and the likelihood of tight supplies early on. The Stingray's base price is $51,995 for the coupe and $56,995 for the convertible, which won't arrive until late in the year. Both prices include freight.
Research firm IHS Automotive expects General Motors to produce 12,000 units this year and 30,000 next year. More of the cars than usual likely will be earmarked for overseas as GM seeks to build the Corvette brand globally.
A GM spokesman wouldn't confirm production details and said the automaker can't control prices that dealers charge.
Coughlin Chevrolet in Pataskala, Ohio, near Columbus, is putting a priority on customer loyalty by charging list price, says Rick Conti, the store's Corvette sales manager. Coughlin, one of the nation's top Corvette sellers, already has nearly 100 Stingray orders and expects to sell an additional 75 during the 2014 model year, Conti says.
"Guys who go above sticker -- that's a one-shot deal," says Conti, whose e-mail signature reads "Rick Corvette Conti." "These are customers who you're going to see again, and they'll remember that. I'm looking at the bigger picture."
A manager at a Chevy dealership in the West, who spoke on condition that his store not be identified, says he will sell his initial Stingrays for thousands above the list price. He says mystery shoppers dispatched by his dealership into rival Chevy stores routinely have been quoted prices of $10,000 to $20,000 above list.
Managers at his store have decided on markups half the size of the competition's. He figures the store can please zealous shoppers by helping them be among the nation's first Stingray owners, but at a lower price than rivals are offering.
"If the competition is charging $15,000 above," the manager says, "we'll charge $7,500."
You can reach Mike Colias at mcolias@crain.com.
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